Good questions. Straight answers.

Yes. Full Shift plans custom posts, captions, graphics and videos around your brand voice, goals and local audience. You review content from your phone before it goes live. Our portal also includes Alex, an automated client assistant, clearly labeled as software.

Yes, and we're upfront about it. We built Full Shift to combine smart systems with real people. Technology, including AI, helps us plan, produce, schedule and measure faster and more consistently. That can include AI-generated images and automated scheduling. People set the strategy, shape the creative to your brand, review each post before it reaches you, and stay your point of contact. You approve every post before it goes live. We think that's the strongest balance: the speed of a system with the judgment of a person.

Never. Every plan is a flat monthly rate. On Premium you pay the ad platforms directly, and spend over $10k per month is custom quoted rather than charged as a percentage.

There is a 3-month minimum, because organic growth needs time to show up. After that, plans are month-to-month.

Each post appears in your portal with the image or video, caption, platforms and planned time. Approve it, or reject it with an optional note. Each piece includes one revision. Anything you have not reviewed auto-approves after 72 hours so your calendar keeps moving.

Your brand kit (guidelines, voice, colors, fonts, logo files and content pillars), optimization of every profile we manage, and getting access set up for each platform. Starter and Growth onboarding is $497. Premium onboarding is $1,997 and includes website setup.

Starter covers 3 platforms. Growth covers 5 and adds TikTok and YouTube Shorts. Premium covers all the platforms that make sense for your business, typically Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Threads, Pinterest and Bluesky.

Usually not. For Facebook and Instagram we request partner access through your Business Portfolio. For LinkedIn you add us as a Page admin, and for YouTube as a Manager. TikTok and X we walk through together on a short call.

We focus on Raleigh, Durham, Cary, Chapel Hill and Wake Forest because being local lets us visit, film and understand your customers. If you are nearby and a good fit, reach out.

Full Shift is new, and we will not invent numbers or testimonials. We would rather show you our process and earn your story than borrow someone else's.

LinkedIn shares less data with partner tools than other platforms, so some metrics for company pages are delayed or unavailable. We note that clearly in your reports.